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There are many ways our Rank Checker can help you grow your online presence. It can help you learn which pages on your site are the most visible, so you can further optimize them thus increasing your rankings further. You can compare your mobile vs desktop rankings to discover performance issues by the device.
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Search engines use AI algorithms to evaluate websites by topic and relevance. This evaluation is used to order pages, also called ranking, in the search engine. These results in responses to user queries displayed on the search results page are sorted according to relevance with the most relevant result ranking first. As you know from your own use, the first few results on Google tend to get the most clicks; results not on the first page get very few clicks!
Having high rankings is what brings traffic to your site, traffic from people looking for what you have to offer. And because Google and other search engines are always trying to give the most useful results possible, the rankings can change as their algorithms are updated, or as competitors and new pages add information to their sites which trigger a re-evaluation by the search engine AI. For these reasons, you want to track the rankings of your most important keywords on an ongoing basis.
It’s important to know who you are competing against and how you perform relative to your competitors for your target keywords. Knowing this helps you pick your battles and allows you to focus your efforts where they will provide the most return on investment. Our Rank Tracker can give you this information and more!
One of the biggest changes we saw in recent times was Google’s shift towards mobile-first indexing. This means that Google’s index will now primarily crawl the mobile version of websites as opposed to the desktop version. Mobile optimization is an extremely important ranking factor. All of the top 100 most visible domains have mobile-friendly solutions, according to SearchMetrics.
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