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Let’s say you make an average of $50 every time a particular form on your website is filled out. The form could be for a reservation or a request for follow up or any number of things, but when people heed your call to action, you can directly track a correlation with revenue. Right now your site converts 1% of all visitors, so effectively you make 50 cents for every visitor that shows up. If you made improvements to your site that increased the “conversion rate” to 2.5% suddenly you are making $1.25 per visitor. Suppose you have 10000 hits per month; that change to your site generated you an immediate $7500 extra in month 1 and will keep doing so each month thereafter. Such a change would quite possibly not have cost very much at all. Let’s say $1000 for the sake of argument. If you had invested that same $1,000 in 米6体育平台推荐app instead and conversion stayed at 1%, you would need to get 15,000 additional visitors from 米6体育平台推荐app to break even. That’s asking for a lot, in fact, probably more than is possible in one month. Good 米6体育平台推荐app takes time. Yes, good 米6体育平台推荐app lasts, unlike PPC which stops as soon as your ad budget is spent. Properly done 米6体育平台推荐app invariably provides a good ROI, but attending to conversion issues, works immediately and compliments your 米6体育平台推荐app efforts wonderfully. The sooner you work on improving your sites conversion rate, the more money you make and the more 米6体育平台推荐app you can afford to invest in. Keep in mind that what is considered “good” sight design and function changes over time so you need to keep your site refreshed and current and you always be working to see what improves conversion, because you can double conversion rates almost immediately with the right change but to double 米6体育平台推荐app takes time. Not convinced? Consider this. Last year we worked with a customer in the hospitality sector and identified a conversion rate issue. We knew from analytics their site had a problem and when we identified it and made the right changes they saw a 2400% improvement in conversion of traffic to revenue – and it started the next day. For this customer that represented hundreds of thousands of dollars of profit, and provided significantly more funds they could use to improve their marketing. Having positioned the importance of conversions here are some considerations to ponder as you start to work on your site to improve conversion rates.
Basically your website has two kinds of conversions:
Conversion rate hinges not only of technical factors but also some often overlooked physiological factors some of which are:
You can and should, work hard on your 米6体育平台推荐app and on-line marketing to maximize the amount of traffic to your site. The ROI from working on conversion rates and improving your site design can be astounding! There are great tools out there to help you understand what works and what does not and to see when you make changes to your site, what is happening with your visitors? Be clear about what you want to accomplish and keep working the problem. As with 米6体育平台推荐app , your site design and web site usability should never be considered finished. Conversion rates can usually be improved, often dramatically. If you are interested in finding out how your site stacks up and what can be done to improve it, call Guaranteed 米6体育平台推荐app at 1-866-588-8282. We will be pleased to help!